Four Travel Brands Killing it on Social Media

Travel and social media is a match made in marketing heaven. With millions of tweets a month, we just love to talk about our holidays, from poolside hotdog legs, to travel tips. Although many brands get it wrong time and time again, I wanted to inflate the ego of those travel companies who are doing it well. Contiki Contiki are great at really understanding who its target market is. Let’s test it, state the target audience for the following: the use of GoPro to show what skydiving would be like in New Zealand, blogs about niche locations “You MUST visit” and the presence on a generation favourite – Snapchat. You guessed it; its target audience is millennials that want to travel and experienc

Why is Social Media Marketing a Must for your Restaurant?

As we’re all aware, Social Media is growing and a must-do marketing tool for businesses of all shapes and sizes. The food and beverage (f&b) industry is a particular sector where Social Media should be a number one marketing priority. Why? How many times have you logged onto your Facebook or Instagram, only to be bombarded by photos of your friend’s meal out with their partner or friends? Social Media is everybody’s way to show off and through the use of food and drink, users are able to show a certain lifestyle. Businesses can thrive off consumer content as people tend to trust the reviews of their fellow followers. Why do you need to be socially active? What’s the point in letting your cu

The Snapchat Phenomenon

It’s no secret that over the last 12 months, Snapchat has won the attention of the social media generation. But my question is, why and how? Gone in a Snap. The fundamental concept of Snapchat is that it is momentary, aka the teenager’s dream. Not having to worry that something we post online will be left with last week’s trends means we have the freedom to share what we’d like, and more importantly with who we’d like. Every Day is a new day. As Snapchat ‘Stories’ only last 24 hours, users have a fresh start on their account every day. This stops people being afraid of ‘over posting’ which you get sometimes with Instagram and other social media platforms. You never want to be that person clo


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