How I got my dream career in Music Marketing with The Juice Academy.

Starting a career without being saddled with thousands of pounds worth of student debt – is a scenario many young people can only dream about, but for Cheadle girl Carly Phillips, this is now a reality. Carly left Xaverian College in August 2013 with AS Levels in English Literature and Language, Graphics and Media, before diving head first into an apprenticeship. Keen to start her career immediately, earn her own money and build a network of contacts, Carly researched different working routes and discovered she could turn her favourite pastime – social media – into a career where she could continue learning and developing in this ever-evolving new media. As soon as Carly heard about this new programme last summer, she knew it was an opportunity worth pursuing. Carly pitted her skills against hundreds of other applicants at a gruelling full day ‘bootcamp’ to win a coveted place in The Academy’s first apprenticeship cohort.


At bootcamp, Carly impressed leading property company Bruntwood – which owns and manages more than 100 properties throughout Manchester, Liverpool, Cheshire, Birmingham and Leeds – and was quickly snapped up to work as its social media apprentice. Marketing & HR director and co-owner of Bruntwood, Kate Vokes, said: “We recruit for attitude and fit rather than experience and we find it’s beneficial to recruit young people into the business and train them up ourselves.” Carly had a tremendous impact on the company and made a positive contribution, doubling engagement and followers on Bruntwood's Twitter account. 


Whilst finishing her apprenticeship at Bruntwood, The Juice Academy were on the search for a programme assistant to somebody to join their small team. The role would include managing social media accounts, doing events and working with the apprentices. Carly had loved organising events at Bruntwood and had huge success managing Bruntwood's social media accounts so instantly went for the role. After all, who better to work at The Juice Academy than a previous apprentice who has been through the entire programme? Carly was the first person to be a programme assistant for The Juice Academy and really shaped our social media and still how we market ourselves today! Carly excelled in her role at The Juice Academy, however, was still extremely keen to pursue her dream career in music marketing. 


A role then came up at Access Creative College that Carly could not resist. Access Creative College is a college for people who want to pursue a career in the creative industry and they deliver courses such as music, gaming and graphic design. Carly is currently the creative and digital manager at Access Creative College and has reached her goal of a career in music marketing. During her role at Access, she has had the amazing opportunity to interview Ed Sheeran whilst having a Nandos with him, as well as attending Download festival as press where she got to interview some of her favourite brands.