The scariest phrase I’ve heard recently? “Are you OK if we video this for YouTube?”

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The scariest phrase I’ve heard recently? “Are you OK if we video this for YouTube?”

January 16, 2014

“Are you OK if we video this for YouTube?”

 

This was exactly what I heard at the start of my talk over at The Juice Academy.

 

I was asked by the lovely Anna and Charley whether I’d be happy to sit in front of a group of budding social media superstars and give them the wealth of my experience as Wilko's Social Media Co-Ordinator. My pleasure!

 

With the addition of Dom Burch, who heads up Asda’s social media, this looked set to be a unique experience for all present.

 

Now, I’m not one to shy away from an audience, but these guys are a tough crowd – they know their Twitter from their Tumblr with their eyes closed. 

 

I started with an overview of how we got where we are today, considering that social media didn’t even exist when we started our careers, before discussing what attributes make a good Social Media Bod – namely a sense of humour, unshockability (for those not-infrequent comments) and impeccable persuasion skills, since you’ll undoubtedly have to touch base with every area of the business with this position! 

 

I shared a timeline overview of our Wilko Halloween campaign (my favourite) and was able to show just how much thought, planning and preparation goes into a large-scale social media campaign, how many departments you need to involve and also how organised you need to be to ensure it all goes as planned. 

 

The final Q&A session saw both Dom and myself sharing the most interesting comments received (censored) and how we would handle them. This was a great note to end the session on and I hope the students found the session as worthwhile as I certainly did.

 

Rachel Hardwick, Social Media Co-Ordinator at Wilko

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