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The scariest phrase I’ve heard recently? “Are you OK if we video this for YouTube?”


“Are you OK if we video this for YouTube?”

This was exactly what I heard at the start of my talk over at The Juice Academy.

I was asked by the lovely Anna and Charley whether I’d be happy to sit in front of a group of budding social media superstars and give them the wealth of my experience as Wilko's Social Media Co-Ordinator. My pleasure!

With the addition of Dom Burch, who heads up Asda’s social media, this looked set to be a unique experience for all present.

Now, I’m not one to shy away from an audience, but these guys are a tough crowd – they know their Twitter from their Tumblr with their eyes closed.

I started with an overview of how we got where we are tod