(Why) are we letting our grads down?

As many of you will be aware, this time last year we launched the UK’s first industry-led social media apprenticeship to do two things: create much-needed quality career opportunities for bright young people and fill a huge skills gap in our sector.

Since then we – with the amazing support of the North West business sector – have created nearly 40 jobs right across the region in top corporates such as JW Lees, Pets at Home, BetFred and Bruntwood and myriad quality agencies including BJL, Smoking Gun, Weber Shandwick and we also have three ourselves.

And it’s been a brilliant, largely positive – if challenging – experience.

However, all is not rosy in the garden of BYT job creation.

Why? Simply this: a few years ago the whole world (well the UK education bit of it) was focussed on university education, which gradually became a bit of problem as we were churning out too many grads for too few jobs… so people started shifting the focus (and the funding) to apprenticeships… and, as often happens in governmental circles, it’s now shifted so far that things are now, in my opinion, completely unbalanced.