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Social Media and The Law


My Juice Academy workshop was a little different to usual, we were lucky enough to have had a guest speaker. I and the rest of Cohort 6 didn’t quite know what to expect, then we were introduced to Steve Kuncewicz, an established lawyer who specialises in IP, media and social media.

As Steve began his talk, we began to understand the importance of online guidelines and etiquette. Not many people are fully aware of the limitations of online content or the consequences of stepping out of line. We learned that breaking these rules could end in court.

Steve’s presentation included some examples; one of these was Rio Ferdinand who took part in a promotional real life ad campaign for Snickers on Twitter. Snickers paid several celebrities to tweet about their chocolate, without declaring their involvement with the brand. Rio was clever enough to put ‘#spon’ on the end of his tweet. Other celebs involved in the campaign did not which resulted in a legal battle. Funnily enough he was the only one who didn’t get fined.

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