August 28, 2020

June 22, 2020

Please reload


An Evening With... Sam Jones

November 20, 2018

Please reload


Our Favourite Social Media Campaigns

December 11, 2014



Name: Lisa


Role: Senior Account Manager at Tangerine and Tutor at The Juice Academy


Favourite Campaign: #SkyBluePink


3,500 strangers helped comfort a dying man with sunsets around the world


Why do you love it? Because it makes me feel warm inside! The situation is so sad but the result of #SkyBluePink is emotional and moving. Social media gets a bad reputation due to trolls that can lurk online but this shows the good that can come from social media too.


Name: Lucy


Role: Senior Project Co-ordinator


Favourite Campaign: #FollowTheFairies


The Two Fairies flew across the nation granting wishes submitted via social media. They sent fruit parcels to patients in hospital, filled the playground of primary school with snow and provided revising students with Lucozade. As everyone was wondering who was behind the stunt, Marks and Spencer revealed itself as the retailer behind the kindness in its Christmas advert:


What do you like about it? This is such a sweet campaign to launch over Christmas. I love all of the little clues and details. The clever seeding caught the attention of both local and regional press resulting in masses of media attention. At The Juice Academy we encourage our Apprentices to create content that is engaging, interactive and creative. I think that this ticks all the boxes. It certainly got everyone tweeting!


Name: Becci


Role: Junior Designer at Tangerine and Tutor at The Juice Academy


Favourite Campaign: #GoodHappens


Burt’s Bees turned Pinterest boards of paradise into reality for competition winners


What is so special about it? I heart this so much. It is a fun and creative campaign that engaged with customers and actually did something nice for people. When people create Pinterest boards they dream of actually visiting that desert island, eating that delicious looking food and hearing that jazz band playing on the beach. Burt’s Bees gave them a once-in-a-lifetime opportunity to do just that!


Name: Bryony


Role: Account Executive at Tangerine and Tutor at The Juice Academy


Favourite Campaign: #AlexFromTarget


Photos of Target’s handsome checkout boy Alex went global and his profile gained 751k Twitter followers (similar appeal to Harry Styles). The seeding turned out to be manufactured by a marketing agency


What makes this so special? This whole phenomena started off seeming like it was an innocent teenager who tweeted about a guy that she liked the look of at the supermarket and then loads of fan girls just went wild for #AlexFromTarget. I think it is a really clever campaign as it appeared so organic but the success of the hashtag was actually due to clever seeding from a marketing agency. (so the whole premise of it was fake, but he’s still real!)


Please reload

Please reload



0161 817 66 00

European Union


Social Fund


Monday - Friday

09:00 - 17:30 

This support is part-funded by the European Social Fund

© 2017 The Juice Academy