Social media and packaging may not seem in any way related but together they form a powerful marketing force that can really bring a brand to life!
For brands, packaging is an important marketing tool to engage consumers and persuade them to buy a product.
Smart brands are using packaging concepts to increase online exposure, a great example being the use of hashtags on packaging to spread a social message.
But the key to grasping the power of packaging and social media is to make the shopping experience personal to the customer in every way possible.
A great example of this is Coca-Cola’s campaign #ShareACoke, where the company replaced its logo with first names.
Coca-Cola’s personalised packaging helped to make a personal connection with customers and certainly increased motivation to share on social media!
Coca-Cola then went a step further to ensure everyone was included in the campaign, adding a feature on its website where customers could personalise their own bottle.
The campaign went down a storm on social media, especially on Twitter, with 235,000 tweets shared throughout the campaign, from 111,000 fans, using the #ShareACoke hashtag.
By using unique social media icons on branded packaging, businesses aren’t just creating something to look good - they are selling and engaging people into the brand itself.
Social media is beneficial to brands as it is an excellent way to introduce people to the brand’s personality and values. Social networks are used by more than two thirds of the country and they are the perfect channels to promote a brand.
That is what we consider in everything that is produced here at Duo.