The Growing Importance of Social Media in the Recruitment Industry

When I started at XL Recruitment in August, as a Social Media and Digital Marketing Apprentice, I had doubts as to how important the social platforms would be in the recruitment industry. What news would there be to talk about and discuss? What is there to blog about?

However, I soon discovered that my doubts were unfounded, as social media becomes more and more prominent for both companies advertising their vacant positions, and job seekers. As it has turned out, there are regular news developments, as the job market fluctuates on a monthly basis. Furthermore, there are numerous avenues to explore through blogs, ranging from interview tips, to how best to go about your search for a new job.

The three social networks most commonly used by recruiters are Twitter, Facebook and LinkedIn, with all three becoming more and more important in finding both job candidates and job opportunities.