Millennials, the generation marketers aim to capture. Months, even years, have been spent analysing this audience - where they eat, how they shop, what phone network they’re using.
But guess what? Technology has changed how users consume media, completely, and thanks to mobile devices, content has become an integral part of our lives. Move over Millennials, there’s a new squad in town.
Who is ‘Generation C’
Demographics (age, gender, location etc.) play a huge part in the make-up of Generation C. More commonly known as the ‘YouTube generation’, Generation C is built from an individual’s psychographics - attitudes, values, interests and mindset, to name a few.
To understand Generation C in more detail, check out our introductory infographic.
Unsure how to market to this tech-savvy generation? Perhaps an apprentice or graduate can help? Or, are you a part of Generation C, looking to start your Social Media career? Take a look at our apprenticeship and graduate opportunities!