As you all know, we are seeing a lot more video on our screens in 2018 than ever before. So, what does this mean? Is video more important than photography? In this blog I will be talking about the advantages of using video in your marketing strategy and why it is so important for businesses in the present day.
Video marketing is so important now and for the future of marketing in 2018, we are seeing more video on Facebook, Twitter and other platforms than anything else. Photography isn’t the focus anymore even on Instagram, video is becoming increasingly popular.
People are more engaged and take in more information from watching a video rather than just reading something. This is due to the way that people are seeing the content. Many people also watch videos with the same information in as they could read somewhere else but prefer to watch the video because they are getting told the information. This comes down to the human brain and how people like to hear and see the words rather than engaging with a large paragraph of text.
Using video will definitely increase your ROI (return on investment) because video is creating higher brand engagement and a faster and more likely conversion rate. Video marketing is so successful that companies are using it more often, because of the ROI because some videos do not cost much to make but get a higher conversion rate than a written post, therefore, this is extremely effective. Even if you are trying to express a simple message, video may be the way forward for your future marketing plan.
Using video is a form of storytelling and in marketing, storytelling is something that marketers use to their advantage to keep people engaged because everyone loves stories. Therefore, people are more likely to watch a video the whole way through. Don’t get me wrong, your content does have to be engaging and interesting as people only have a short attention span so if they don’t like what they are seeing they will turn it off within the first few seconds. So not all videos will work; you have to have good filming and editing to be able to produce an engaging, relevant video.
There is also a higher chance of getting to the top on Google search by using video on your website and social media. This is because using engaging video on your website means that visitors and potential customers will spend more time on your website, generating traffic, which is great for search engines. If more people are on your website and watching new engaging content, then you are more likely to rank higher on search engines. Especially if you are using keywords in the video title, which will maximize your SEO and benefit the drive to your website.[SLM2]
To finish off, here are some interesting facts I picked up in my research:
- YouTube is the second most viewed website in the world, with 1,3000,000,000 people using it. (https://fortunelords.com/youtube-statistics/ )
- Facebook generates 8 billion video views on average per day. (https://www.socialmediatoday.com/marketing/top-5-facebook-video-statistics-2016-infographic)
- After watching a video, 64% of users are more likely to buy a product online. (https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557)
- 80% of users recall a video ad they viewed in the past 30 days (Hubspot)
Thanks for reading - Alex