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Gen(ius) Z



Generation Z, A.K.A the first generation of digital natives, have influenced internet culture tremendously over the past few years alone. If you’ve found yourself on Instagram, TikTok and several other platforms searching for content ideas – odds are you’ve come across some creative genius from a bored teenager in their bedroom who just so happened to start a viral trend.


P.s. If you haven’t already downloaded TikTok, congratulations on your PhD in maturity but you’re really missing out.


Forget Public Enemy because you SHOULD believe the hype.


What’s the use?


Gen Z are the most clued up and internet-savvy demographic out there on the internet right now - so your marketing efforts could really transform or tank your business. If successful, Gen Z are guaranteed to be loyal consumers, advocates even.


Not too fast! Before you scroll on and think “I don’t need to tap into that market, whatever”…

What if I told you that Gen Z has racked up a whopping £125 BILLION of spending power?

Yup… thought you’d stick around.

Now that you know how cool my generation is, now would be a good time to get into the marketing stuff, right?


  • They want to be your bestie


Gen Z’ers tend to love brands they can engage with. A simple ‘thank you for your order’ comment won’t cut it these days unfortunately – as Gen Z like to know the personalities behind the brand.


Whether that’s hopping on TikTok to record an unboxing or to simply introduce yourself as the founder, we love knowing who’s creating what we’re buying.


Looking for inspiration? Check out Zaria Parvez, the mastermind behind the viral mascot causing mayhem over on DuoLingo’s Tiktok account!


  • Entertainment = Information

Over 2/3 of Gen Z gather their news from social media, be it YouTube or TikTok.

This is because we’re a chatty bunch really. Discourse and open discussion about current affairs, politics and pop culture has never been so prevalent throughout the youngsters. As a result, many of us learn about what’s what from other content creators

(we’re not quite there with reading the Sunday paper just yet)


So if you're wanting to share some info with them – showcase your USP’s while shaking what ya mamma gave ya to Megan Thee Stallion for maximum results.


  • Smart AF


Having grown up at the same time as social media platforms defined themselves, Gen Z know what's up. Many Gen Z'ers claim that they purposely engage, or DON'T engage with content to tailor their online experience, seeing as they are so familiar with the algorithms.