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What do you get when you cross Social Media with packaging?

Social media and packaging may not seem in any way related but together they form a powerful marketing force that can really bring a brand to life! For brands, packaging is an important marketing tool to engage consumers and persuade them to buy a product. Smart brands are using packaging concepts to increase online exposure, a great example being the use of hashtags on packaging to spread a social message. But the key to grasping the power of packaging and social media is to make the shopping experience personal to the customer in every way possible. A great example of this is Coca-Cola’s campaign #ShareACoke, where the company replaced its logo with first names. Coca-Cola’s personalised pa

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