What do you get when you cross Social Media with packaging?
Social media and packaging may not seem in any way related but together they form a powerful marketing force that can really bring a brand to life!
For brands, packaging is an important marketing tool to engage consumers and persuade them to buy a product.
Smart brands are using packaging concepts to increase online exposure, a great example being the use of hashtags on packaging to spread a social message.
But the key to grasping the power of packaging and social media is to make the shopping experience personal to the customer in every way possible.
A great example of this is Coca-Cola’s campaign #ShareACoke, where the company replaced its logo with first names.