L3 Content Creator
13 - 16 months
Learners develop content to maximise audience engagement and promote, sell and market an organisation’s products and services. They learn about social media strategies, basic marketing principles, content planning, development, distribution and creation, industry awareness, digital marketing campaigns, and principles of SEO, web analytics and social media metrics.
L3 Fundraiser
13 months, plus EPA
Learners make a difference to causes they care about by developing the skills to become a successful fundraiser. They learn about storytelling and relationship fundraising, communication and digital marketing, pitching and presenting techniques, and ethical fundraising, fundraising practice and fundraising activities.Learners make a difference to causes they care about by developing the skills to become a successful fundraiser. They learn about storytelling and relationship fundraising, communication and digital marketing, pitching and presenting techniques, and ethical fundraising, fundraising practice and fundraising activities.
L4 PR & Comms
15 - 18 months
Learners develop the special skill set required to support individuals, brands and organisations in building, protecting and maintaining a positive reputation. They learn about traditional PR, media relations, influencer marketing, reputation management and crisis communications, digital PR, reporting and evaluation, and how to run effective creative campaigns including social media and content.
L3 Hospitality Marketer
15 - 18 months
The first ever hospitality sector focused marketing apprenticeship. Learners understand basic marketing and digital marketing principles that can be applied to hospitality marketing. They learn how to develop and create content for multi-channel purposes, as well as technical marketing including SEO, PPC and email marketing. They develop the skills to measure multi-channel campaigns to deliver ROI.