When JD Group set out to strengthen its external communications and elevate its employer brand, partnering with Smoking Gun and The Juice Academy provided the ideal foundation.

 

Cross-functional collaboration and a seamless transition from Talent into Social & Employer Branding later, the impact of Israh Khokhar’s journey goes far beyond her original training—driving creative strategy, delivering standout corporate video content, and securing a vital role in showcasing the group's social impact and brand story.