Multi-award-winning Manchester-based digital marketing apprenticeship programme, The Juice Academy, has launched a new online course for apprentices outside of the North West for the first time. Designed to support businesses as they face the challenges of adapting business models, moving services online and increasing their adoption of technology due to the impact of Covid-19, The Juice Academy’s new remote-learning offering aims to equip apprentices with the strategic social media and practical content creation skills needed to aid a business’s future competitiveness. Young people across the UK are also feeling the effects of the coronavirus, from rising unemployment rates, to fewer job op

I could almost guarantee that if you opened Instagram right now and scroll, you likely can’t go more than a few seconds without seeing someone you follow promoting a brand. Whether it’s: a celebrity who’s brought out a new line, a wannabe celebrity promoting slimming tea, or that random girl that was in one of your classes at college who’s somehow managed to get herself a few freebee’s and now has her page set to business as a ‘personal blogger’. We can all relate to seeing this sort of advertisement, but is this the year we phase out influencers? The downwards slope For the big brands, partnerships with celebrity influencers have become an indispensable part of their marketing strategy, and