Know your target audience
When it comes to Facebook Ads, you must know who your audience and demographic are. This data includes the age of a customer, their generalised location, and also their interests and behaviours within the Facebook application. Finding the right age range is a great way to start your target audience. This will narrow down the audience population that will be spending your budget on a ‘look-a-like’ age range of your chosen customer demographic. Having the generalised location o