Q&A with a Social Media Manager

Find out what a day in the life of a Social Media Manager looks like with our current apprentice, Francesca Sedgwick...

Who would’ve thought that, at the age of 20, I would be a manager and spending my day growing in a career path that not only comes naturally to me, but that I LOVE? I find that people are more and more curious about my career choice, putting the words ‘social media’ and ‘manager’ into a job title doesn’t seem comprehensible to a lot of people.

Here is a nice selection of questions I am asked regularly by friends, co-workers, students and even my grandma – I hope you enjoy this little insight into my working world…

What does your usual working day consist of?

I work on various social channels: Twitter; Facebook; LinkedIn; and Instagram. I aim to ensure that we at Venturi are the leaders at what we do, and that we are delivering content that interests and attracts our target audience. A social schedule is a necessity – I create one every morning, making sure the content I intend to post throughout the day is on trend, relevant and entertaining.

Define what you think is social media?

Social media is communicating between two parties: us and our audience. It is a chance to engage on a more personal level with people than traditional marketing and advertising.