Ultimate SMART Goals

It’s that time of year again where everyone makes their New Year’s Resolutions, searching for the latest fad diet and signing up to new hobbies. However, almost half of resolutions are broken within the first month. Why? Because people are failing to make SMART resolutions. Used mainly for planning Social Media marketing plans, the concept of SMART, taught by The Juice Academy, has been adapted into my everyday life. SMART stands for: Specific, Measurable, Attainable, Relevant and Timely. An example of a goal that hasn’t used this method could be ‘to get fit’. This sort of goal is likely to fail as there is no indication of how to measure what ‘fit’ is, or when by. A better example would be:

A Day in The Life of a Social Media Apprentice

Do you think you know what a job in social media entails? Well, you could be wrong. As it’s a relatively new sector, a role in social media is not always recognised as a genuine career and there’s a lot of misconceptions floating around. So, without further ado here’s what I actually do all day and *spoiler alert* it’s not all filters and hashtags. Do you like the idea of working in Social Media? Our apprenticeship is a great way to get your foot on the digital career ladder. Apply for a your space on our next in-take!


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