BLOG

Ultimate SMART Goals


It’s that time of year again where everyone makes their New Year’s Resolutions, searching for the latest fad diet and signing up to new hobbies. However, almost half of resolutions are broken within the first month.

Why? Because people are failing to make SMART resolutions. Used mainly for planning Social Media marketing plans, the concept of SMART, taught by The Juice Academy, has been adapted into my everyday life.

SMART stands for: Specific, Measurable, Attainable, Relevant and Timely. An example of a goal that hasn’t used this method could be ‘to get fit’.

This sort of goal is likely to fail as there is no indication of how to measure what ‘fit’ is, or when by. A better example would be: ‘to be able to run five kilometres in under 30 minutes by the end of May.’

This is a much better goal as it is specific to what will be achieved, measurable as you know when you should be meeting the goal and extremely attainable, which means you’re unlikely to lose motivation.

The goal is relevant to the initial statement of ‘wanting to be fitter’ and finally, you have a time frame to look back on and see if you have been successful.