National Apprenticeship Week

Well, what a week! On the 14th – 18th March, hundreds of events took place across England, the national apprenticeship minimum wage is to rise by 10p an hour, and more than 31,000 pledges were made – all to celebrate National Apprenticeship Week (NAW) 2016! Every year, a whole week is dedicated to apprentices and their employers to showcase the amazing benefits they offer for young people, businesses and the economy. NAW 2016 was the biggest yet, and people up and down the country didn’t disappoint in helping to celebrate apprenticeships! In this day and age, apprenticeships are totally different from what they were like 15, 10 or even five years ago – but some people just don’t believe this

My Apprenticeship Experience

Eighteen months ago I was the typical teen, leaving school clueless about what to do next, apart from knowing I didn’t want to spend another three years in education, racking up debt at University. Today, in light of #NationalApprenticeshipWeek, I’m celebrating my experience as an apprentice and reflecting on how it’s helped me to where I am now. At first, I was hesitant to look for apprenticeships due to the stereotypical view of ‘they’re not as good as a degree’. However, I quickly changed my mind when I stumbled across The Juice Academy, while looking for digital marketing apprenticeships. The more I read about the job, the more I was intrigued. Getting paid to be on social media? Is tha

The Inside Track on Apprenticeships

If you’re an apprentice employer you’re five times more likely to expand your business. That’s according to research released to mark National Apprentice week. Apprenticeship participation now stands at a record level with 871,800 funded apprenticeships recorded in England for the 2014 to 2015 academic year. At, we’ve experienced the benefits first-hand. So is the scheme mutually beneficial? Read on to discover more from Head of Philip Brennan, apprentice consultancy The Juice Academy and Social Media and Digital Marketing apprentice Kareema Ali. What made you decide to employ an apprentice? As a start-up company we had a number of positions to f

Three Years & 150 Jobs on – Happy Birthday, The Juice Academy!

Three years ago today, The Juice Academy opened its doors and started preparing for its first ever cohort of shiny, young social media apprentices. From a standing start in March 2013, we (literally) rewrote the Digital & Social Media Marketing apprenticeship framework doc, put together the lesson plan, created the lessons, trained the trainers, created the logo (of course), recruited and briefed the employers, compiled a ‘boot camp assessment day’ and invited 50 bright young things (shortlisted down from 200) to compete for our first ever 15 jobs – all by July! Phew! Since then we’ve recruited another 10 (soon to be 11) cohorts of apprentices, plus one of graduates, and learned so much. So

The Growing Importance of Social Media in the Recruitment Industry

When I started at XL Recruitment in August, as a Social Media and Digital Marketing Apprentice, I had doubts as to how important the social platforms would be in the recruitment industry. What news would there be to talk about and discuss? What is there to blog about? However, I soon discovered that my doubts were unfounded, as social media becomes more and more prominent for both companies advertising their vacant positions, and job seekers. As it has turned out, there are regular news developments, as the job market fluctuates on a monthly basis. Furthermore, there are numerous avenues to explore through blogs, ranging from interview tips, to how best to go about your search for a new job.

Twitter Marketing Made Easy: My Top 10 Tips

Twitter is one of the most successful tools out there to promote, connect and brand a business. It offers the perfect platform for up-to-date information, stimulating a sense of communication and interaction between a business and its audience. However, utilising Twitter’s marketing potential can be tricky. So, with this in mind I've developed a list of tips to remember when using Twitter from a marketing perspective: 1. Short is sweet Keep your characters down to a minimum. Research has shown that Twitter users engage better with shorter messages so between 70 and 100 characters is best. 2. Check and check again It's important that you check over your tweets before they go live to avoid a


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