Who is Gen C?

Generation C is the new generation in which digital marketeers should be advertising to.

3 Reasons Video Content is a Must in Your Social Strategy

We now live in a world where life is documented through a Snapchat lense. Where live events can’t be missed - Facebook Live has got us covered. Even influencers and bloggers are now choosing video content over writing. 7 out 10 millennial smartphone users are ‘Snapchatters’ but aside from this, we’re now exposed to a new generation – generation C. Also known as the ‘YouTube generation.’ According to Google, 80% of the Gen C audience watch YouTube via their smartphones and this has increased by 74% year-on-year.But these two audience groups aren’t the only reason why video should be incorporated into your Social Media content strategy. Decision Making Process It’s reported that product based


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