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Welcome Cohort 19!

January brought yet another hugely successful Boot Camp selection day for The Juice Academy, with a turnout of more than 50 amazing candidates and nearing 20 leading North West employers - including the likes of In The Style UK, UNILAD, Salford City Council and Tangerine Communications. After what was a hugely busy day (to say the least), The Academy took another step towards filling the digital skills gap, placing more 'bright young things' in exciting digital marketing role

Social Media Agency of the Year: Kremlin PR

Not to make grandiose statements at 11am on a Tuesday, but: political divide arguably keeps the world ticking over - the necessary narrative of “us vs. them” is what keeps politicians in power and us tweeting. It is too true that with the dawning of a new political blunder, Twitter outrage comes piling in with serious tweet-per-minute figures. In the blooper-reel that is this world, global brands have many opportunities to capitalise on the politics of the day and their incre

What to Expect From an Assessment Centre

If you have made it to the assessment centre phase of the process, this is a good sign. It shows the employing company clearly sees potential in your abilities and wants to see how you act in a professional environment. Employers find assessment centres to be a great tool, since they are a cheaper and more convenient method of interviewing a large quantity of candidates at once. Don’t fear though, assessment centres hold big advantages for applicants too; you have a chance to

How the use of Artificial Intelligence is Impacting the World of Digital Marketing

How intelligent is Artificial Intelligence? Would you trust a Chat Bot to manage your brand’s customer service? Some think the automated system will relieve pressure on overburdened customer service teams, while others think that Bots just don’t have the empathy of their human counterparts to do the job effectively. It’s true the AI is advancing at warp speed, last year Google’s DeepMind computer famously learned to play the ancient Chinese board game of “Go” to a superhuman

From the pub to the Powerhouse: How my Apprenticeship and The Juice Academy Changed my Year.

12:01am 1st January 2017. I’m stood behind the bar of the local pub, sipping a gin and tonic, as I’m allowed a two minute break. Everybody else is kissing, toasting and falling over around me. The realisation hitting me, that it's coming up to my second year since graduating from university. And my second year working in a pub. I decided that 2017 had to be the year I got my drive and grit back. To quote Pink Floyd, I had become ‘Comfortably Numb’ with my bar job and routine.

A Light at the end of the Tunnel

What’s the first thought that comes into everyone's mind after Sixth Form or College? University. Being the average 18 year old, I applied to Universities and got a place to study Sociology. Usually, finding out you got into Uni should be one of the happiest moments of your life, but I didn’t get that feeling. My friends were all ecstatic about getting in, but I just couldn’t share their joy. They knew Uni was the place for them, but I had no one to talk to about my feelings.