Social Networking for Businesses – which platform should you choose?

There are several different social networks businesses can use, but whether you use them or not depends on your business, your target audience and many other contributing factors. Some of the most popular social networks include Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google+. There can be a lot of confusion within the business sector as to which social networks will best benefit your business, particularly if you don't have a social networking team to control and maintain it.

One of the main factors that will impact your social network choice is your target audience. The percentage of adults who use social networking sites is 74% as of January 2014, so if, for example, your business is fashion retail the best social network for you might be Instagram or Pinterest, as you can advertise your products through the use of images. Also, if your fashion business is aimed at 16-25 year olds, these networks are very popular within this age range, particularly within the female demographic.