My journey into building a brand and ultimately become a professional graphic designer

After completing my Fine Art degree, I worked in the Netherlands for a short while in the marketing sector. Then, I decided to move to Liverpool and start a new project with money that I had earnt from working various jobs in retail.

For me, this was an interesting process and acted as a great opportunity to explore my creative ideas. Little did I know, it would enable me to realise my passion for digital marketing and content design. This set off a spark that I eventually pursued, working a three-month internship in Digital Marketing at Liverpool Biennial which lead to my application for The Juice Academy.

In 2016, I set up The Trophy Room gallery, a platform for mid-level artists to showcase themselves to the public through exhibitions, workshops and artist talks. Setting up The Trophy Room gallery had a host of hurdles which I had to overcome including: developing online newsletters, social media marketing, artist liaison and communication skills, website building, logo and poster design.

The brand's identity and tone of voice evolved over time, demonstrated in the images above. The image on the left is from the first exhibition in June 2016 and the right is from the current exhibition in July 2018.

Modelled on American hunting lodges, The Trophy Room has a rustic aesthetic and an immersive feel unlike many other gallery spaces. It does not have standardized white walls, it instead invites the viewer to interpret contemporary art in a different manner.