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Social media & the law, with Steve Kuncewicz


As our fourth session at The Juice Academy approached, we were told we would be joined by social media lawyer, Steve Kuncewicz. Steve has won numerous awards within his sector and has the biggest Twitter following of any lawyer in Manchester! So as you can tell, we were very excited to hear from him, and for him to pass just a fraction of his expertise down to us.

We started the session off with a big task. In groups of two and three, we were tasked with creating our own independent PR agency, complete with values and goals. We were then given the task of managing five different scenarios and were asked to show how we would deal with them in the most effective way possible. The overall aim was to create a ten minute PowerPoint presentation including all the scenarios, with an in-depth analysis of how we would deal with those scenarios.

As a pair, Nathan and I decided to go down the sophisticated route and for every scenario that didn’t work we looked for an alternative that would. A good example of this is the slide we did on crowd sourced images: a fictional company came to us asking whether they could use images which looked crowd sourced. Instead of giving them a straight “No”, we gave them an alternative.