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Why is Social Media Marketing a Must for your Restaurant?


As we’re all aware, Social Media is growing and a must-do marketing tool for businesses of all shapes and sizes. The food and beverage (f&b) industry is a particular sector where Social Media should be a number one marketing priority.

Why?

How many times have you logged onto your Facebook or Instagram, only to be bombarded by photos of your friend’s meal out with their partner or friends?

Social Media is everybody’s way to show off and through the use of food and drink, users are able to show a certain lifestyle.

Businesses can thrive off consumer content as people tend to trust the reviews of their fellow followers.

Why do you need to be socially active? What’s the point in letting your customers do all of the work, without a Social Media presence? Yes, it’s great that they’re doing the sharing for you, but you need an online base for customers to come to and check out your offering. Social Media sites are used as a review platform and without a presence, how are your potential customers going to trust your brand?