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The Juice Academy apprentices lend a hand at Hillsborough charity event


Three social media apprentices from The Juice Academy, the UK’s first employer-led social media apprenticeship programme, volunteered their services at the Variety Honours the Hillsborough 96 event at the weekend.

Rob Watts, Tom Bedson and Jordan Rudge, who are all part of the Academy’s first cohort of apprentices, used their knowledge to encourage the star-studded guest list to use social media on the night and raise awareness of the Variety charity’s work.

All guests were asked to use the @varietyGB Twitter handle and the #VarietyHB96 hashtag to feed through to four live ‘tweet walls’, which were displayed around Liverpool’s Crowne Plaza Hotel throughout the event.

Liverpool legend, Mark Wright, used both to tweet a picture from the event of fellow former player, John Aldridge, to his 20,000 followers. Everton Football Club also used the hashtag to raise awareness of the event, tweeting to 274,000 followers across the world.