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#NAW2014 - A day in the life of social media apprentice, Nathan Youd


Four weeks ago, I was working as a part time Barista at Sainsbury’s after leaving a Journalism course at Salford University, and I wanted to get a foot-in in the media/PR industry.

I took a look at what www.apprenticeships.org.uk had to offer, and The Juice Academy advert caught my eye. I applied, got through Boot Camp, and the rest is history.

So here I am now, at my desk as a junior account executive at Tangerine PR.

My average day starts with checking my emails and my timetable, noting down any meetings on my office calendar.

The biggest part of my job is monitoring engagement and writing tweets for my clients on their social media channels. This can vary every day, which is the beauty of the role. You never know who is going to engage in conversation with you on social media, and it’s great to have different topical conversations with customers.

After monitoring engagement, I begin planning and writing content for the week(s) ahead. I really enjoy searching the web for those all-important sporting fixtures and events and deciding which ones make it into the content planner.

After deciding the content for the planner, it is sent over to my mentor (or mane-tor), @weirdhorse, who looks over it at the stables with his jockeying, professional eye. I reward myself with a nice brew.