August 28, 2020

June 22, 2020

Please reload


An Evening With... Sam Jones

November 20, 2018

Please reload


The Meaning and Importance of Colour Conventions

May 22, 2014


With all marketing and public interaction, colour plays a much larger role than people initially think. Often with SMEs, sole traders and other small organisations, the branding colours are often initially selected based on a competitor’s branding design or simply by what the decision maker thinks ‘looks nice’. In some cases, this has proven to be remarkably successful – a clear and recognisable device in the logo is often a factor. However, there are some other cases which demonstrate a major oversight in colour selection. When I’ve been looking at a client’s branding and logo design in the past, a key factor of the work is to advise on the meaning of colour and take a detailed look at how that fits into their industry and discipline. Here are some of the key meanings to different colours:


BLUE: The colour blue in branding is often associated with trust and gives a sense of security. This is why most UK banks use blue in their logo.


RED: Red is a colour that is full of energy. It is immediately noticeable, creates a sense of urgency and increases a person’s heart rate when it is seen. It also creates a sense of danger. It is often used in retail to represent a discount sale.


YELLOW: Youthful and full of optimism, yellow is a colour that is often used to grab the attention of window shoppers.


GREEN: The colour green is often associated with wealth and it is the easiest colour for the eyes to process. Green is a very relaxing colour and gives people the opportunity to browse at their convenience. It also has earthy connotations and is often linked to nature and natural products.


PINK: Pink is both romantic and feminine and is often used to market products aimed at women and younger girls.


PURPLE: This soothing colour is often used in advertising – it is a calming colour. It is often seen in beauty and health products and is frequently used in anti-aging niches.


BLACK: Black is a powerful and bold colour. It is used to market luxury products and bespoke, high-end services. Black is often associated with ‘the best’.


ORANGE: Orange is quite an aggressive colour. It is often used in a call-to-action, such as ‘buy now’. Orange is also associated with budget and cheaper items.


Nathan Blackburn

Please reload

Please reload



0161 817 66 00

European Union


Social Fund


Monday - Friday

09:00 - 17:30 

This support is part-funded by the European Social Fund

© 2017 The Juice Academy