Tips and tricks of social media for businesses

When it comes to social media, it’s not just for personal use – it is a clever marketing tool used by businesses worldwide.

As with all marketing platforms, there are lots of dos and don’ts to take into consideration. Here are some nuggets of knowledge that I have picked up along the way while working at Miller Metcalfe and studying with The Juice Academy:

Engagement – Using social media makes it easier and quicker for customers to get in touch with the business regarding its products and services, thus facilitating direct dialogue. Timely replies help to improve the perception of a company’s reliability, customer service and its overall brand

Money – You don’t have to spend a fortune to engage with your audience. Compared to other forms of marketing, social media marketing is very cost effective – free, in fact! This has obvious benefits for smaller companies wanting to reach new and current customers, making it a win-win situation

Insight – Analysing online conversations enables a company to learn more about its customer-base, which is vital for planning future campaigns and understanding how to present the brand and its products to them

Tone of voice – Social media allows a company to develop its tone of voice, creating an online personality. Consumers l