My Experience at The Juice Academy Bootcamp

While sat waiting for my dinner to cook, I thought I would put to paper my experience when attending the Juice Academy Boot camp yesterday, so if this post is of interest to you, go and grab yourself a brew and have yourself a read.

To put it simply, The Juice Academy is an institution that works with companies looking to hire apprentices in digital marketing. The Academy specialises in training apprentices in all areas of the matter, allowing them to gain a certificate in coding, as well as a Level 3 Standard and Level 4 award by the Chartered Institute of Marketing – in addition to all of the practical skills you gain from working with a company in the industry as well!

I thought this post may be helpful to those who are interested in the scheme, attending the Bootcamp or going through something similar. Before I start explaining the day, I want to go off on a slight tangent and stress that university isn’t the right path for everybody, and even I struggled to settle into my business and marketing course at university due to it not being very practical, greatly inhibiting my creativity.

So, let’s go to the part you guys probably want to hear about, the Bootcamp. It sounds like the X-Factor, right? Trust me it wasn’t as scary as it first sounds. The whole purpose of the day is to allow employers working in digital marketing to find a new apprentice who suits their company and ethos, some being, The Social Chain, Vimto, Regatta and many, many more.

After each brand attending had pitched what they had to offer to the candidates, the first stage involved being put into groups and creating a self-portrait of yourself, which highlighted your hobbies, passions and why you feel like you should be employed. The room I was in became an arts-and-crafts scene with everyone trying to get their creativity across with different pens and materials to catch the employers’ attention. After completing my fab self-portrait (I wish lol), it was time to present it to the other 49 candidates and employers collectively, highlighting what makes me different and unique. This was by far the hardest and most frustrating stage considering you only had 30 seconds to get your reasons out (which flew by!). However, it was also this stage where you could start to get a sense of the competition and what the others also had to offer.

Following this, the second stage involved staying in the same group but this time working together, in order to create an idea of how the Academy could be made into an app – Just a quick pointer, this stage is perfect to get across your team player and leadership characteristics, so make sure you utilise the time you have, because it isn’t much time at all! After dividing up tasks, we started to work on our idea, and before I knew it, we had to pitch it to the other candidates and employers explaining why our idea was viable.