A Day In The Life Of A Digital Apprentice
I can guarantee as a Digital Marketing Apprentice no day will be the same!
My morning starts with that dreaded sound! After a few snoozes and some orange juice I’m up and ready to walk out the door, on my lovely way to work down open country lanes I listen to my favourite feel good songs to start the day.
I have been working as a Digital Apprentice for Cunning Plan Marketing since September 2019 after attending a bootcamp day at The Juice Academy in Manchester and getting recruited by James, our Managing Director, on the day!
Arriving at my desk I begin to check my emails for Google Alerts; to help me spot new trends, inspirational stories and of course news about our current clients that we may have to react to on social media. My Google alerts include Digital Marketing, Creative Campaign and Altrincham; this is a great way to keep up with the very latest industry trends in addition to things happening on our doorstep.
As a Creative Agency, we all like to share things that inspire us to get our creative juices flowing! When I come across a piece of work or article that I love, I’ll share it on our #InspirationalThings Slack chat to discuss later on with the team.
On this particular day, we were shooting for our tech client, Energizer. I’ll always make sure all the camera equipment is prepared for the shoot so that everything goes smoothly. On this shoot we were capturing social media content to communicate the brand’s message of durable and long-lasting mobile phones and accessories, as well as ensuring the Instagram feed is aesthetically pleasing!
It’s my job to assist the shoot and make sure that everything is prepared, but I also love getting involved with the creative side and sharing my opinions on how the shots should be directed, whilst sticking to the creative brief. Our shoot location was in the lovely Cheshire countryside, where we took an array of product shots in several different scenes at an outside location. I was even on standby ready to jump into the shot when needed.