Yorkshire business and education leaders get social

Leading business and education figures from across Yorkshire and Humberside havecome together to bring the UK’s first employer-led social media apprenticeship programme to the region.

A group of ten business heads - including Asda’s head of communications, Dom Birch, Finn Communications’ managing director, Richard Rawlings and Chartered Institute of Marketing regional director, Di Earles - have formed an Advisory Panel which will help introduce The Juice Academy to Yorkshire.

They are joined by celebrity headteacher at Thornhill Community Academy, Jonny Mitchell, who has publicly supported apprenticeships throughout his time on Channel 4’s Educating Yorkshire.

The Juice Academy – the brainchild of Tangerine PR in Manchester – has expanded into the region, following popular demand from employers and young people, for an apprenticeship programme that not only addresses an industry-wide social media skills gap, but also trains young people in its practical application.

Lucy Adams, The Juice Academy’s senior project co-ordinator, said: “The feedback we have received from young people and employers in the North West has been overwhelmingly positive since we launched last year.