National Apprenticeship Week - What would NW business leaders say to their 17-year-old selves?

As part of National Apprenticeship Week, seven successful entrepreneurs are offering advice to their 17-year-old selves to help inspire those young people looking to get on the career ladder.

As members of the advisory panel at The Juice Academy – the UK’s first industry-led social media apprenticeship – or employers of the Academy’s apprentices, the spokespeople are well-placed to pass on their nuggets of knowledge.

“I would say hold onto your dreams and keep your goal in sight, because with some determination and commitment, you can get there. Don't listen to those that try to take you off course or knock your confidence. Oh and probably ditch the big hair… but then again, it was the 1980s!”

Amanda Coleman,