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The Juicy Revolution: How Tangerine PR hit a sweet spot


I began my own blog with a post that championed the apprenticeship scheme, and praising in particular the fantastic course at The Juice Academy, the brainchild of Tangerine PR.

As if that point needed to be justified, The Juice Academy (TJA) has now done so by announcing that a THIRD apprentice from its first cohort has secured permanent employment after their apprenticeship has finished.

The latest in the string of successes, Rob Watts of PH Creative, said “I'm ecstatic. 12 months ago I had no idea what I wanted to do, but now I can’t imagine myself doing anything else.”

This is a sentiment I can repeat myself, much like an elongated echo in the Grand Canyon. I didn't imagine I would ever be employed in a role where I’m using social media on a day to day basis, and it’s thanks to TJA that I’m now completely head over heels in love with a career that ten years ago, didn’t even exist.

For Rob though, a career in marketing has appealed to him for a long time. Having successfully completed his A levels, he shunned the idea of university and instead began applying for apprenticeships. He explained:

“From day one I knew I wanted to go straight into work. I feel that I've learned more at TJA than I would at university.”