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The Juicy Revolution: How Tangerine PR hit a sweet spot

I began my own blog with a post that championed the apprenticeship scheme, and praising in particular the fantastic course at The Juice Academy, the brainchild of Tangerine PR.

As if that point needed to be justified, The Juice Academy (TJA) has now done so by announcing that a THIRD apprentice from its first cohort has secured permanent employment after their apprenticeship has finished.

The latest in the string of successes, Rob Watts of PH Creative, said “I'm ecstatic. 12 months ago I had no idea what I wanted to do, but now I can’t imagine myself doing anything else.”

This is a sentiment I can repeat myself, much like an elongated echo in the Grand Canyon. I didn't imagine I would ever be employed in a role where I’m using social media on a day to day basis, and it’s thanks to TJA that I’m now completely head over heels in love with a career that ten years ago, didn’t even exist.

For Rob though, a career in marketing has appealed to him for a long time. Having successfully completed his A levels, he shunned the idea of university and instead began applying for apprenticeships. He explained:

“From day one I knew I wanted to go straight into work. I feel that I've learned more at TJA than I would at university.”

The immediate impact that The Academy has had on the social media industry, as well as the apprenticeship scheme in general, is astounding. It offers a unique and well built programme of study in an industry where there is a chasm in the skills required (trying to restrain myself from using The Grand Canyon again. But you get the idea).

Life is exciting for these apprentices (including myself). We get opportunities that we simply wouldn’t get in any other job. Some of mine are detailed in our #SMAvlog. Rob had an incredible opportunity himself:

“I was given the chance to help out at the Hillsborough Variety Awards evening. It built up my confidence and I got to meet some of the legends from Liverpool FC.”

So, where has the success come from? The need for skills is an obvious reason. But social media apprenticeships are popping up left, right and centre at the minute, so what has Tangerine PR done to set itself apart?

Well, its trainers are in the industry. They are the experts, and they are training young people to become experts themselves. This is a unique situation, and Tangerine has grasped it firmly with both hands. It’s incomparable to anything else that has been done – it found a niche and fulfilled one of the great needs this country, and indeed the world, has.

I have nothing but praise for The Juice Academy. The sessions it organises are not just informative and useful, but they also are taught by people who are passionate about what they do, which for me, is the most essential thing.

For anyone reading this who isn't already a part of TJA, but wants to get into the industry – I highly recommend it. Regardless of the general benefits of an apprenticeship, this particular scheme is fantastic – both for businesses and potential apprentices.

For the brand new apprentices in Cohort 4, Rob has some advice that I wholeheartedly agree with: “Work hard, don't be afraid to speak, and grab every opportunity you can.”

Wise words indeed.

For me, there is no comparison between this job and any other apprenticeship programme. Hats off to Tangerine PR for what is a brilliant and innovative course that will provide long term benefits not just to the apprentices it hires, but also to the entire industry. Viva la juicy revolution.

What are your thoughts on apprenticeships? Do you have any advice for new apprentices? Let me know in the comments section below.

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