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Changes in DJ Promotion with the Use of Social Media - with the help from Label Owner and DJ, Ben Pe


Eight years ago, I was sat on Limewire downloading the latest mixes from my favourite DJs of the time; Chase & Status, Rusko and Shy FX. Who would have thought years later that I’d be able listen to all of their tracks by simply streaming them from my iPhone or my Mac? I can connect with them, follow them and generally keep tabs on whatever they’re doing at the touch of my fingertips.

The current boom of social media in 2015 has escalated rapidly. Streaming tracks is now over half of the digital revenue Universal Music Group receives and the sale of CDs is dwindling before our eyes. No longer do you have to buy your favourite mixes, or kill your computer with bugs from illegal downloads. Everything is at your disposal.