The Juice Academy Guest Speaker: Max Sparrow from BetFred

Recently, The Juice Academy played host to a very interesting guest speaker during Cohort 2’s latest session, Max Sparrow.

Not to be confused with the pirate Jack Sparrow, Max is the Social Media Manager at BetFred. This includes a variety of different aspects including; creating content for a wide range of social media platforms, developing campaigns and, of course, crisis management.

As I am sure you are already aware, crisis management is a necessity when it comes to Social Media, as it allows you to be prepared for any situation that may occur, no matter what the size of the crisis.

In severe events, Max explained the importance of having a set procedure for these situations to make everything run smoothly. Within minutes of an event, the CRM Manager and Social Media Manager are contacted by the IT Team and immediately a conference call is arranged, allowing the team to draft a response which will then be sent out on all social channels.