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Top 5 tools that have helped me with content production

Starting a content production apprenticeship in November of last year with the amazing Juice Academy [They didn't tell me to say that], I quickly had to come to terms with some of the industry shortcuts and tools used in the everyday life of a content producer.

All of these tools are obtainable, if your company is looking to invest in you!

These are my top 5 tools that have helped me in content production so far! *In no particular order*

  • Hootsuite

Hootsuite is a great content planning tool, I personally use this everyday at work to properly schedule the work I create. Hootsuite allows you to pick a specific time and date to schedule your content so that you can hit key engagement times or days.

  • Adobe Cloud

Although quite expensive, the Adobe Cloud provides great editing software. Premier Pro, Indesign & Photoshop are industry leading software that you NEED to have to keep up with quality of the content produced.

  • Microsoft Office

Again, at a cost Microsoft Office is great to create content and also keep content stored. I used Sharepoint, Planner & Exel daily. Sharepoint I used to store pictures and videos, Planner I use for upcoming projects or projects that are currently underway, Excel I use for my content schedule so I can visibly see what needs creating and when they need to be posted for.

  • Canva

“Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.” I use Canva mainly for inspiration. If a graphic needs to be created with a short deadline, I would take a template from Canva and recreate it in the Adobe Cloud.

  • Kapwing (Personal Favourite)

And finally, Kapwing, I use this for short video editing and captioning, I have been using this tool for a while, there are easily better ones out there but I’m most comfortable using this one.

Kris Livesey, Cohort 29, Hideout Youth Zone


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