Top 5 tools that have helped me with content production

Apr 9, 2021

2 min read

Updated: Jul 6, 2021

Starting a content production apprenticeship in November of last year with the amazing Juice Academy [They didn't tell me to say that], I quickly had to come to terms with some of the industry shortcuts and tools used in the everyday life of a content producer.

All of these tools are obtainable, if your company is looking to invest in you!

These are my top 5 tools that have helped me in content production so far! *In no particular order*

Hootsuite

Hootsuite is a great content planning tool, I personally use this everyday at work to properly schedule the work I create. Hootsuite allows you to pick a specific time and date to schedule your content so that you can hit key engagement times or days.

Adobe Cloud

Although quite expensive, the Adobe Cloud provides great editing software. Premier Pro, Indesign & Photoshop are industry leading software that you NEED to have to keep up with quality of the content produced.

Microsoft Office

Again, at a cost Microsoft Office is great to create content and also keep content stored. I used Sharepoint, Planner & Exel daily. Sharepoint I used to store pictures and videos, Planner I use for upcoming projects or projects that are currently underway, Excel I use for my content schedule so I can visibly see what needs creating and when they need to be posted for.

Canva

“Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.” I use Canva mainly for inspiration. If a graphic needs to be created with a short deadline, I would take a template from Canva and recreate it in the Adobe Cloud.

Kapwing (Personal Favourite)

And finally, Kapwing, I use this for short video editing and captioning, I have been using this tool for a while, there are easily better ones out there but I’m most comfortable using this one.