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The Importance of Influencer Marketing

December 8, 2016

Influencer marketing is all about exposing your brand to a larger audience through one key influencer. It’s essentially, more often than not, paying somebody to spread the word for you, and, if done correctly, it works.

 

Influencers primarily use social media to drive attention to your brand. With social media becoming more and more frequently used, this is one of the best ways to get people on board. It’s a huge market and exposes your business to millions of people!

 

Increasing brand awareness

The whole purpose of having a brand influencer is to increase your brand awareness. Research shows that the best way to attract people to your business is through word of mouth. This drives sales and increases the popularity of your business. “According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.”Furthermore, social media marketing is now massively popular. Having an influencer promote your brand and products is the best way to amplify your message. Businesses benefit from it every day and you need to take this into account. You don’t want to fall behind!

 

Choosing the right influencer

Influencer marketing can be quite subjective. Therefore, the most important aspect of it is ensuring that you have the right influencer promoting your business. There’s no point having somebody advertise your brand that wouldn’t use your products in a million years. Their followers need to believe that the influencer thinks highly of your brand and actually uses your products.As a business, you need to identify the most influential person on social media that’s relevant to your brand and products. Their personality has to be right as people will often associate your brand with this person.

 

What makes a good influencer?

Your influencer not only needs to have lots of followers, but they also need to have a substantial amount of knowledge and expertise on the subject they’re working on. Furthermore, you need to try and build a relationship with an influencer before approaching them. You need to appeal to them as well, not just the audience you’re advertising to. Find out what they like and tailor everything to this.

 

Loyalty & trust

Influencers need a good relationship with their followers in order to gain their loyalty. This is essential when it comes to them encouraging people to engage with and take an interest in your business / product. Brand Influencers need to establish trust with their audience. This way, the audience trusts their opinion. People are more inclined to buy a product if someone they admire has used or recommended it.

 

It’s measurable

One of the best things about influencer marketing is that it’s measurable. This means you can track how it has an impact on your business. For example, influencer marketing positively impacts SEO. Therefore, more people are likely to come across your business online.

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